B.Sc. in Business Administration - Marketing

B.Sc. in Business Administration - Marketing


Department of Undergraduate Studies


The degree aims to provide an in-depth knowledge in various aspects of business and develop unique skills in Communication and Organizational analysis. It also assists decision making and problem solving in industry relevant areas and adds value to aspirants to managerial positions.

Entry Requirements
  • Diploma in Accounting, Finance, Human Resource, Marketing, Banking or its equivalent.
  • A direct entry into the programme after completing the Higher Secondary School level.
  • Proof of proficiency in English language (a score of at least 5.0 with reading and writing at least 4.5 in the IELTS test of English , (unless their first degree was taught in English) is a must.
Examining Authorities

College of Banking and Financial Studies


It will take 4 years (8 semesters) to complete the programme on a full-time mode, assuming the student has met the entry requirements

Programme Content


Semester One

  • Business Communication
  • Principles of Business Management
  • Financial Accounting 1
  • Micro Economics
  • Technical Writing - 1

Semester Two

  • Principles of Financial Management
  • Principles of statistics
  • Business maths
  • Financial Accounting 2
  • Technical Writing 2

Semester Three

  • Macro economics
  • Organisational Behaviour
  • International Business management
  • Principles of Marketing
  • Electronics Business

Semester Four

  • Introduction of Human resource management
  • Investment Management
  • Business Law
  • Small Business management
  • Research methods

Semester Five

  • Consumer behaviour
  • Management Information system
  • Project Management
  • Quantitative Analysis for management Decisions
  • Oman and Islamic Civilization

Semester Six

  • Oman Labour Law
  • Operation Management
  • Corporate social responsibility and sustainaility
  • Entrepreneurship
  • Internship

Semester Seven

  • Strategic management
  • Work Phycology
  • Elective 1
  • Elective 2
  • Research project -1

Semester Eight

  • Strategic human resource Management
  • Business ethics in a Global Community
  • Elective 3
  • Elective 4
  • Research project -2

*Sequence of the modules may change subject to requirements

List of Electives: Electives could be given in groups

GROUP 1 (Semester 7)

  • Managing organisational change
  • Business leadership theory and Practice
  • Human Resource Audit
  • Employee relations

GROUP 2 (Semester 8)

  • Human resources development
  • Performance and compensation management
  • International human resource management
  • International and Comparative Employee Relations

May - August

Contact Details
  • Mr. Sayyed Mohammed Danish - Director of Undergraduate Department
    Office lines: 2205820
  • Mr. T.T. Rohan - Programme Coordinator
    Office lines: 22059848